At a very simple level, storytelling and instructional design and have some common elements; like planning, research, and content creation all of which can be utilized for effectively developing an experience for the audience. Storytelling offers a way for all concerned how to really understand what they are building and the audience that they are creating it for. From my research, it can be seen that stories can allow the most complex of ideas to be effectively conveyed to a variety of people. This crafted product/experience can then offer meaning and emotion for its users. At conferences, I have noticed the people that are using the power of narrative in some of their projects are doing it in vastly different ways.
Instructional design professionals typically have to work with people from many different backgrounds. Depending on the type of project, it might require the effort of everyone from an fuel engineer to a financial controller. To make matters more complex, large teams tend be split with concerns regarding their certain subject matter, hence building what we call ‘silos’. For me, this is not always in the end-user’s best interest and results in a diluted and poor experience for all parties involved.
So I think, the use of storytelling is a way to connect teams quickly, and gain insight and understanding of everything. The experiences we create communicate with those elements through the design, content, and user interaction. Storytellers have successfully been communicating for much longer than e-learning has been around — which I think makes it a valuable tool from the business side of design. Having said that, I will be researching more into this topic and seeing if I should design a workshop for work.