I’ve just been asked this question by many a client and I’m not so sure my answer was right.
I said, ‘A good business card identifies a person with a product, brand (and/or) company and gives the contact details for that person.’ I didn’t mention creativity or design. Should I have done?
I know it completely depends on the person and the context of the job, however, I started thinking about business cards and where they fit in the scheme of Corporate Identity design and they are difficult things to design if you want to challenge the conventions. But, should you challenge the conventions?
I am also redesigning my business card, so I best practise what I preach, yeah? I dunno, what do you guys think makes a good business card?