When I first started learning how to design, I often compared my work to that of those I admired, and justly felt lacking about my own skills. I frequently asked myself, “Why doesn’t my work look that good?” Even now, with the title of designer is on my business card, this inferiority complex hasn’t completely dissipated, but I have found a trick to minimise it. You have to be realistic about what you can and can’t do.
There are some things that you are going to be better at, things that you’ll have a natural affinity towards. And that’s great. It is in this fruitful imbalance that your work can accentuate itself. Don’t be afraid to use what you know. In fact, overuse what you know. Recycle solutions that have worked for you. Wheels come in many shapes, colors, and sizes, but all of them, at a fundamental level, are still wheels.
There’s no need to reinv… well, you already know where I was going with that. I’m not a terribly awesome designer. I try constantly to understand the value and appropriateness of contrast. I find sometimes designing with color extremely difficult, which is why I tend to gravitate towards black and white designs or use monochromatic designs. By understanding all of these things about myself, I can start to develop an aesthetic that works as my own.