My journey into Learning Design began during university, where I first encountered the field through an Instructional Design subject. What started as a core unit quickly sparked a passion—I was fascinated by the way thoughtful design could turn complex information into engaging, accessible learning experiences. That subject introduced me to the power of frameworks like ADDIE and all the Adult Learning theories, and I found myself drawn to the creative challenge of designing with purpose.
- Upper Murray Family Care
- Protherics
- VicRoads
- University of Melbourne
- Department of Health (HealthSMART)
- Cengage Learning Australia
- Global Vision Media
- 7-Eleven
- Malka Group
- Deakin Prime
- RMIT
- The Good Guys
- Ambulance Victoria
- SAI Global Lead Auditor Course
- REECE Group
- MedHealth
- Box Hill Institute
- Leidos Australia (JP2060 Project)
- 2cloudnine
Upper Murray Family Care
This Interactive CDROM used a hybrid of Macromedia Director and Authorware, for Upper Murray Family Care (Foster Care) with custom LINGO scripting and coding.
After receiving the HD for my Instructional Design class at University, I was entered into the Telstra “Interactive Intelligence” Awards where I won and was presented a Gold Award for Most Innovative Content (Student Project) accompanied with $5000 by Jeff Kennett to further develop the program.
Protherics
In my role within the pharmaceutical company Protherics, I operated at the intersection of Business Analysis, UX design, Learning & Development and IT support, with a strong focus on regulatory compliance and the creation of digital learning solutions. One key responsibility was developing comprehensive documentation to support the replacement of legacy systems, ensuring alignment with global enterprise standards and the strict regulatory requirements of Good Manufacturing Practices (GMP) and Good Laboratory Practices (GLP) across the U.S., UK, and Australia. Working with systems such as TAbPACS (FoxPro, VB5) and SAPHIR (ASM, VB.NET, MS SQL Server 2003 with RFID), I used Microsoft Office, Visio, and Crystal Reports to produce detailed technical and process documentation essential for system validation and audit readiness. As part of this process, I collaborated with stakeholders to ensure all documentation and systems were audit-compliant and aligned with cleanroom protocols.
In parallel, I led the creation of the eLearning that supported IT system adoption and regulatory compliance for the company globally. This included designing SCORM-compliant eLearning modules for Clean Room operations (Infection Prevention Principles), GMP/GLP awareness, and IT onboarding using tools such as Articulate Storyline, Axure RP, Adobe Photoshop, Illustrator, Acrobat, and Microsoft Office suite. I worked closely with the Global Marketing and Communications Managers to ensure consistency with corporate branding and style guidelines. Additionally, I supported the IT team in maintaining network reliability and data integrity—critical in regulated pharmaceutical environments—and facilitated both face-to-face and online training to ensure users across all departments could confidently engage with the systems and uphold compliance expectations.
VicRoads
In this role, I was engaged to conduct a comprehensive Training Needs Analysis to identify learning gaps. By collaborating closely with subject matter experts, including line managers, project sponsors, and senior leadership, I defined clear project goals, learning objectives, and performance metrics.
I facilitated a set of high-impact eLearning showcase workshops for senior management and board members, highlighting the strategic value and ROI of digital learning within the organisation. Then drawing on instructional design principles, I designed and developed engaging blended learning content—over 120 screen simulations featuring a virtual agent—using Adobe Captivate, all seamlessly integrated into their IBM Lotus Notes-based LMS.
I maintained quality control through the continuous revision of training materials, evaluated learning technologies to inform best practices, and contributed instructional design insights for both online and face-to-face delivery. Additionally, I supported the development of over 20 facilitator guides, Quick Reference guides, and session plans to ensure cohesive and effective learning experience
University of Melbourne
For this client, I was responsible for developing course content and interactive exercises for a range of ICT and Enterprise Systems modules tailored for both trainers and end users. Using tools such as UPK, Adobe Captivate, and Macromedia Flash, I created learning materials that supported skill development in Oracle 11i and Technology One-based systems (THEMIS) and Remedy (a Help Desk application). Collaborating closely with business team leaders and documentation staff, I structured content that enabled University staff to confidently perform their roles within complex enterprise environments. Leveraging Instructional Design methodologies, I also developed comprehensive instructor manuals to ensure consistency and quality in course delivery across various departments.
In addition to content development, I designed and facilitated a Train-the-Trainer program for over 120 staff (university faculties wide), equipping them with the skills to deliver high-quality training sessions independently. I also implemented a coaching and mentoring initiative for key personnel requiring targeted support, and delivered hands-on training to over 200 staff in the University’s Content Management System (MySource Matrix). All course materials were carefully written, edited, and published in both interactive and non-interactive formats to meet the diverse needs of learners and support multiple modes of delivery.
I was then invited back for another contract whereby I supported the Melbourne Online project, a major strategic initiative at the University—by collaborating with the Melbourne Online and Digital Products Portfolio teams to design, develop, and deliver accessible (WCAG 2.3-compliant) eLearning courses and multimedia materials that streamlined processes and elevated constituent engagement across the ELMO/TrainMe LMS. Working closely with SMEs, I ensured accuracy and relevance of content for the OneCRM (Salesforce) platform to give staff a unified view of prospective and current student relationships, research partnerships, leads, and enquiries. I applied Agile methodologies to keep deliverables on‑scope and on‑schedule, led senior‑level instructional design, change management, and communication strategies (including governance and stakeholder engagement), and enforced rigorous quality assurance—managing risks, supporting team performance reporting, and liaising with suppliers to ensure project success.
Department of Health (HealthSMART)
I was engaged to develop and deliver an eLearning program for the Department of Health (HealthSMART initiative) involving the design, development, delivery and evaluation of on-line interactive and face to face training modules. The program involved the production of over 400 eLearning artefacts to support approximately 40,000 doctors, nurses and administrators in delivering clinical care via a new state-wide clinical system to be rolled out for the Victorian Public Hospital Service.
I designed all templates for all training artefacts including all the eLearning demonstrations, exercises and assessments and facilitator guides and face to face presentations as well as user and quick reference guides.
Cengage Learning Australia
At Cengage Learning Australia, working with the Secondary School Division, as a partnership with Apple, I introduced Cengage to the use of iBooks which were built from the ground up to enhance the teaching of mathematics and history in an imaginative, engaging and truly interactive manner using advanced HTML5 and JavaScript. Teachers and students could download and use these amazing resources directly to their iPad® at any time of day.
One solution I created was called Mission: Francais. This was an interactive whiteboard application which provided a comprehensive course for Junior Secondary (Yrs 7 and 8) French which was mapped to the Victorian State Curriculum. In this application, students were encouraged to think critically and engage with the language, using linguistic skills to work through problems using the whiteboard’s built in stylus (Optical Character Recognition via ), web camera functionality and custom written voice recognition algorithms. This was developed using Adobe AIR, ActionScript 3, Apple Cocoa (Objective-C).
Another cool project I helped develop was the DVD resources designed for students using the Nelson Literacy Directions middle- and upper-primary core literacy program. The video clips provide an engaging range of short multimodal texts that support oral language development. The DVD contained 46 video clips for the 36 levelled texts and 27 exemplar card texts in Nelson Literacy Directions. Some of these clips had associated complimentary interactive games and activities I created using Macromedia Director (Lingo) and or Flash (AS3). I helped develop the various DVD resources and was designed for students using the Nelson Literacy Directions middle- and upper-primary core literacy program. The video clips, filmed by myself, provided an engaging range of short multimodal texts that support oral language development. The DVD contained 46 clips for the 36 levelled texts and 27 exemplar card texts in Nelson Literacy Directions. Some of these clips had associated complimentary interactive games and activities.
Global Vision Media
I regularly met with Subject Matter Experts (SME) and Key Stakeholders to define and created appropriate course content using Training Needs Analysis, Curriculum Mapping, RPL, RCC and other RTO based requirements. I worked together with the Director to devise overall training approaches and created interactive training scripts for various e-learning courses including accredited training and blended learning solutions. I managed several projects simultaneously; designing, scripting training and developing whilst directing and reviewing the work of other programmers.
Some of the clients I worked on include;
- Melbourne Metro Trains – RTO Tablet App
- Melbourne Museum Interactive Web Game
- Life Education Kiosk
7-Eleven
I assisted and lead from a technical perspective in the development of instructional strategies, course materials, assessment techniques, appropriate integration of instructional technologies and best practices. I designed and produced various learning materials in a variety of formats including print, graphics, audio, video, animation and multimedia to support teaching, learning, and corporate information needs to ensure consistency to support brand identity and customer experience.
Malka Group
I created interactive training scripts for a variety of e-learning courses, including nationally accredited training and blended learning solutions. Managing multiple projects simultaneously, I was responsible for designing, scripting, training delivery, and overseeing the work of developers to ensure high-quality outcomes. As a key member of the eLearning Team, I contributed to the successful delivery of large-scale eLearning projects, meeting tight deadlines while navigating resource and technical constraints. I maintained and administered both development and production Moodle 3.0 instances supporting over 1,400 students across Melbourne and internationally (India). I also led creative brainstorming sessions and CCAF (Context-Challenge-Activity-Feedback) workshops with the team to drive effective online learning design. Additionally, I developed over 20 Articulate Storyline modules across three accredited AQTF courses, enhancing learner engagement and course delivery.
Deakin Prime
I was engaged to develop content for a wide range of instructional media elements to enhance online learning and support student engagement within the CPD Program for the Financial Planners Association and CPA Australia. Collaborating closely with internal and external client representatives, subject matter experts, developers, programmers, and editors, I contributed to the end-to-end design, production, evaluation, and maintenance of high-quality learning programs. I maintained strong professional relationships across DeakinPrime, Deakin University, and with external stakeholders including suppliers, clients, industry associations, and government representatives, often liaising with Business Development Managers, Program Managers, and academic or industry advisory panels. The subjects I developed included key areas such as Introduction to Finance Principles, Financial Planning Fundamentals, Insurance and Risk Protection, Superannuation and Retirement Planning, Securities and Managed Investments, Portfolio Construction, Assessing Financial Risk for Client Portfolios, and Self-Managed Super Funds (SMSF).
RMIT
I was the lead person responsible for the identification and creation of targeted programs (with a focus on eLearning) design, development projects and internal staff professional development programs aligned to business needs in support of the learning and teaching goals of the School of Vocational Education.
Working with various SME’s, I wrote, developed and implemented flexible learning approaches and used digital technologies, in the form of SCORM packages using Articulate (Storyline 360 and Rise), Adobe Captivate, H5P and pure HTML5/CSS/JS to help shape new learning experiences for current and future states of Higher and Vocational Education. I did this by drawing upon new and emerging technologies and practice for the effective application of the innovative use of tools and learning and assessment pedagogies. I also assisted in the migration of content from Blackboard 9 Learn LMS to Canvas LMS with assistance from RMIT Online Infrastructure Team.
The Good Guys
At The Good Guys (TGG), as well as being the Lead eLearning Developer, I also facilitated and ran many comprehensive training needs analysis workshops across the national store network, identifying capability gaps and opportunities to improve performance. I gained lead stakeholder buy-in to implement targeted, learner-centred solutions, using a mix of e-learning, video, classroom facilitation, and on-the-job training activities. My approach to learning experience design was grounded in TGG’s L&D principles, with a focus on innovation, accessibility, and business impact. I also regularly collaborated with vendors and internal business units (such as Legal and Safety teams) to develop engaging online learning experiences tailored to store environments, ensuring all programs were effectively deployed and embedded using the Fuse Universal Learning Experience platform.
Ambulance Victoria
With this client, I was engaged to consult with internal and external stakeholders to identify organisational learning and development needs in regards to their current LMS (NetDimensions EPK Talent Suite) by writing a Functional Specification.
I also designed a new SCORM framework to standardise and streamline how learning content was packaged, delivered, and tracked across AV’s Learning Management System. This involved setting up the design (Pattern library), core structure, coding the interactions, and ensuring full SCORM compliance and accessibility was covered for seamless reporting. Using this framework, I created several eLearning modules that are interactive, engaging, and easily maintainable, significantly improving both the learner experience and backend efficiency.
SAI Global Lead Auditor Course
Working closely with Technical Scheme Owners and SMEs globally, I was hired to improve SAI Global Assurance’s training and induction program and enhance the on-boarding experience for new employees. The changes were aimed at providing more flexibility and accessibility, as well as making the experience more engaging by introducing interactivity. The course I designed and developed, presented the learning through an engaging, yet sophisticated, case study that is woven through all modules. This case study is a generic one, using the example of an integrated risk-based audit, so that it covers all disciplines such as quality, OH&S, food safety and environmental audits.
In the lessons, the learner plays an imaginary Lead Auditor initiating, conducting and evaluating an audit systematically, as per the guidelines outlined in ISO 19011:2002 standard. The course followed you and her team as they go about engaging in discussions with the audit client and auditee, planning for the audit, using various tools to gather and analyse audit findings and then present them to the audit client and auditee. It also follows them all in post-audit activities and provides the learner with all associated activities and templates necessary to complete their assessments.
REECE Group
At Reece, I was involved in creation of many eLearning lessons and resources for corporate staff at their Business Operations Center as part of the Learning Design Team to improve learning outcomes and initiatives company wide.
I also assisted in the management and administration of our Learning Management System (Moodle) and Learning Experience Platform (Totara).
MedHealth
In this contract assignment, I collaborated regularly with Human Resources and other key business units to develop and deliver a range of innovative learning programs, both online and in-person, targeting the well-being and performance of new and tenured employees. As part of the Learning Experience Design, Development, and Delivery teams, I contributed to the successful execution of high-priority initiatives by advocating for learners through continuous user research and needs analysis. This allowed me to identify performance and knowledge gaps and architect targeted solutions that supported immediate application and long-term development. I also maintained strong, strategic relationships with stakeholders across the business, consulting consistently to align learning outcomes with performance goals.
My work included designing scalable roadmaps for leadership development, conducting integrated L1–L4 assessments, and leveraging A/B testing, heuristic evaluation, and post-implementation reviews to optimise learner experience and impact. I led the design and facilitation of workshops, pilots, webinars, and train-the-trainer sessions for internal and external audiences.
Box Hill Institute
As a teacher, I delivered high-quality education across a range of learning environments and delivery strategies, teaching multiple units within Certificate III (VETDSS), Certificate IV in IT and Cyber Security, and Certificate III in Visual Design (Design Fundamentals). I was actively involved in developing and maintaining training programs and resources that aligned with ASQA standards, integrating emerging technologies, and responding to industry and community needs to ensure relevant, competency-based outcomes across the institute. Additionally, I facilitated STEM workshops—focusing on Robotics, Sustainability, and Virtual Reality, for Year 7 to 10 students at the Yarra Ranges Tech School, supporting early engagement with future-focused technologies.
As the faculties lead Learning Designer, I played a key role in the development of online learning solutions and micro-credentials, including Project Management in the Cloud, Internet of Things, and Data Analytics for the VPSC External Delivery Unit. I led the design and development of Job Readiness Foundation Skills courses in SCORM and H5P, covering Digital Literacy, Hospitality, Commercial Cookery, and Hairdressing/Barbering. I also led the development of 16 units for the online Certificate IV in IT (Cybersecurity), producing custom HTML content, interactive H5P modules, and video learning resources in collaboration with SMEs.
In support of engaging learning experiences, I created a suite of SCORM-based learning games in Articulate Storyline 360, drawing inspiration from popular quiz shows such as The Chase, Hard Quiz, Jeopardy, and Would I Lie to You. I showcased this work at the Teaching and Learning Symposium (Sept 2022), presenting on the role of game-based learning in vocational education.
Leidos Australia (JP2060 Project)
Leveraging my expertise in online learning and the medical/health sector, I played a key advisory role in the development of the Australian Department of Defence’s new Health Knowledge Management (HKM) System, delivered by Leidos Australia as part of the JP2060 Phase 4 Project. I collaborated closely with Subject Matter Experts and the project team to analyse, design, and evaluate high-quality training solutions that aligned with Australian Defence requirements and standards (SADL). This included the development and implementation of both face-to-face training and eLearning programs tailored to a diverse audience across clinical, medical, allied health (including dental), and technologically advanced service areas.
I contributed to the creation and delivery of over 80 core system training with scenarios and associated assessment modules using Adobe Captivate (SCORM-compliant) and the ADELE/Moodle LMS platform, ensuring alignment with accessibility standards such as WCAG 2.2. In addition to content design, creation and development, I provided strategic input into training concepts, scenario design, policy guidance, and best practice approaches for eLearning across the Department of Defence. I also assisted in the facilitation of training for the core clinical staff and other professionals/delegates, supporting learners in acquiring the knowledge, skills, and attributes necessary for effective use of the HKM System in real-world clinical environments.
2cloudnine
At 2cloudnine, my core responsibilities centred on driving the design, development, and implementation of enablement initiatives for our SaaS payroll and timesheeting software. I maintained up-to-date product knowledge aligned with current and upcoming releases, while assessing learning needs and recommending appropriate educational strategies for both new and existing features.
I was the lead the creation of eLearning content and curriculum tailored to diverse learner profiles, contributing to educational documentation, recorded content, assessments, and certifications. Additionally, I oversaw the strategic selection, design, and ongoing administration and management of the Learning Management System (MoodleCloud), and contributed to the development of the eLearning strategy, Pattern Library, and LMS roadmap to support scalable, high-quality learning experiences.
Campbell Craig - eLearning Architect 